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12 Must Things on How to Improve User Experience on Website

22 FEB 2021

If you’re looking to enhance your online business for the upcoming race in 2023, it’s crucial to prioritize improving user experience. While it’s easy to overlook certain aspects, ensuring that your website is up to date and provides accurate information is essential. A well-designed website can have a significant impact on your business, elevating your reputation and driving more leads and sales. However, it’s important to ask yourself if you have a responsive website in place. This is a common oversight that we often come across.

To optimize user experience, we have prepared a fresh prediction for website design trends in 2023. It’s crucial to create a website that is adaptable and can evolve with changing times. By incorporating these trends, you can improve user experience and provide a seamless and engaging journey for your visitors.

Have a look at 12 must things on how to improve user experience on the website

  1. Flexible, Responsive Website Design for the Best User Experience

  • The most important thing for a website is Responsiveness: because Responsive web design can advance user experience which will move into a positive awareness of your brand and business. If your customer can use your site easily on all platforms, they’re more possible to return to your site for more business ahead and it more than likely means a higher conversion rate for your business.
  • Modular: Modular design has altered the way websites are built. The process involves making a flexible system of independent, reusable components instead of a static collection of pages.
  • Secure: One of the best things to keep your website secure is moving from a standard HTTP (Hypertext Transfer Protocol) to HTTPS (HTTP Secured), which adds an extra layer of security and encryption.
  1. Hover effects on content

Links on the webpage contain text, but they should never look like text. When users read a webpage, they need to be able to recognize what’s clickable. If your content with links doesn’t have enough differences, users could miss them. So be careful while using it on the website. Below is an example of it.

Website Design Trend

Hover effects are considered as one of the tricks to improve user experience (UX) and these hover effects won’t work on mobile devices because there’s no mouse cursor. This means that your mobile content links need to have high shading and shape differentiation on them before the user taps. Below is an example of it.


Whether your users are color-blind or not, everyone should be able to identify the links effortlessly. Adding a hover effect to your links on text is a simple and operative way to meet their needs.

  1. Broken Grids & Asymmetrical Layouts

It is good to know about few things like grids and asymmetric layouts before developing a website because using the grid is one of the best ways you can improve your layouts. However, breaking out of a grid can present your website creativity, difference, and dynamism into your structure.

There are various methods to enhance the user experience on your website, such as incorporating Animation Effects, Parallax Scrolling, Layering, Collapsing the Gutters, Containers, Whitespace, Accent Colors, and Elements, Typography, Illustration, and Pull Quotes. By implementing these techniques, a website can effectively capture user attention and encourage them to stay on web pages for an extended period, thereby improving the overall user experience.

And Asymmetrical layouts are one of the most impactful ideas in your design toolbox. It is an eye-catching technique that is interesting and provocative.

  1. White Space

Whitespace is one of the most valuable elements of website design trends. It helps enhance readability and makes vital information easier for users to understand


The benefits of using white space on the website are

  • It increases content legibility
  • Capacity to highlight Call to Actions
  • More interaction with users and helps to increase conversions
  • It acts as a separator of unrelated elements in a design
  • It advances the user experience
  1. Interactive Backgrounds

The interactive background is already taken on the role of the core decorative element of the website as it improves the visual experience of the website. There are some different modern unique backgrounds that take part in a competition to succeed.

  • Particle animation background
  • Waves of particle background
  • Layered parallax
  • WebGL experiment on the website background
  1. A picture is worth a thousand words.

An incredible website (creates the most leads) utilizes both content and images, to tell your business’ story. Some of the small businesses get the content viewpoint right but miss out on the media part, which is similar to essential. An image can sell your product/services much better than anything you compose. Which is considered the most important thing to be used in the website to increase user retention and decrease bounce rate.

  1. Make your call to action strong and visible.

You should consider your website as your business sales rep; its main responsibility is to generate leads for your business. The only way it can do that is if it has a solid and visible CALL TO ACTION (CTA) on the website. The best CTAs are motivating forces that give the potential lead a reason to take the next step of action and purchase what you give.

  1. Voice interfaces take place

To leverage technology advancements, businesses must implement essential changes in their website processes, focusing on enhancing the website user experience. In today’s competitive landscape, every business is adopting various technological elements to meet their requirements. As voice assistants like Alexa and Siri gain popularity, incorporating conversational interfaces into applications will become integral. By prioritizing the website user experience, businesses can stay relevant and offer a seamless and engaging interaction for their visitors.

  1. Chatbots

A website that can have real conversations is known as a chatbot. A chat interface allows chatbots to converse with users.  For businesses, it has turned out to be important to solve the questions and glitches of the customers to ensure consumer loyalty along with the Website Brading. Here are the benefits of the chatbot.

Web application
  1. Load Speed

It’s clear that we all expect fast outcomes whether we are working on any device (ex. Mobile, desktop, tablet, or laptop). Consider how you use the internet every day. You’re looking for a fast and immediate response. If your website loads fast, you’ve immediately made a solid first impression. It’s a quick win for the user experience! If it loads fast, your new visitor is instantly happy.

If you what to know why website load speed is so important? What difference does a fraction of a second make?  and need to improve your website performance and speed – click here.

  1. Content

The key to a successful website is having strong, relevant, and keyword-rich content that conveys the correct message with influence and conviction. Your motivation might be to give information, to sell something, or to offer a service. You ought to dependably enhance your website in such a way that search engines know what it’s about. That way, search engines will realize when to demonstrate your website and its pages in the list items for relevant search queries.

  1. Interactive video

Enhancing user experience on websites is crucial for capturing user attention within seconds, even without relying on sound. Employ time-lapse videos or sequencing techniques to showcase the ease of using your product. Building and developing a website for your small business doesn’t have to be overwhelming. By following these essential guidelines, you can create a visually stunning website that not only looks great but also attracts more clients, improving their overall experience.

We at Star Knowledge build every web design project with passion and determination, from primary research and data analysis to post-launch support & maintenance. Our projects deliver mobile-friendly customer experiences and yield solid outcomes in enhanced website speed & performance, SEO, and revenue. But don’t take our word for it — see with your own eyes.

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