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B2B E-commerce Trends of Today and Beyond

12 MAR 2018

B2B e-commercee

In today’s evolving B2B industry, e-commerce is no longer just a luxury; it’s a necessity. The exponential growth of e-commerce in recent years has created a pressing need for B2B businesses to shift their attention to the online realm. In fact, according to Digital Commerce 360, 42% of distributors claim that creating a more advanced website to cater to their customers’ requirements is their most significant challenge in the coming year.

To keep you informed, we have compiled a list of the latest B2B e-commerce trends that we believe will have the most significant impact on your company.

E-commerce is a must:

The shift towards B2B eCommerce is rapidly accelerating due to the pandemic and the changing business landscape. As buyers increasingly prefer online channels, B2B companies need to adapt and provide a seamless user experience to stay relevant.

Research shows that buyers are spending more online than ever before, with order values increasing by an average of 45%. This trend is set to continue in 2023 and beyond, and B2B companies that fail to adopt a digital-first approach risk becoming obsolete.

However, it’s not just about moving online; it’s also about how you do it. B2B companies need to focus on providing a superior user experience to attract and retain customers. This means investing in user-friendly platforms, streamlined processes, and personalized service.

Dynamic Personalization.

If your business operates across many product offerings, has an expansive list, and serves a wide range of segments, at that point dynamic personalization can fundamentally expand your online sales and revenues. Dynamic personalization enables you to serve up website content that progressions in view of every visitor’s prerequisite. Dynamic personalization implies that you can deliver the right content to the right people, at the right time.

Mobile Commerce & Responsive Design

With regard to mobile eCommerce or m-commerce, B2B eCommerce has always lagged behind B2C. In any case, things are starting to change. Now many B2B operators are concentrating on m-commerce as a lucrative course to market, making their services as convenient as feasible for their clients.

Big data

B2B eCommerce is evolving with the use of big data, which plays a crucial role in helping retailers track and analyses issues to increase profits. Real-time big data analysis (RTBDA) has become an essential tool for many organizations to predict future demands and personalize the customer experience. By leveraging the power of big data, B2B retailers can identify market trends, improve supply chain management, and optimize pricing strategies to enhance customer satisfaction and loyalty.

Additionally, big data can assist B2B businesses in developing effective marketing campaigns by targeting specific demographics, increasing sales, and building brand awareness. It can also help retailers identify potential risks and prevent fraud through advanced analytics and real-time monitoring.

As B2B eCommerce continues to grow, companies must recognize the potential of big data and invest in the necessary technology and talent to leverage it effectively. By doing so, they can gain a competitive advantage, improve their bottom line, and enhance the overall customer experience.

Automating Complex Fulfilment Processes

Another vital B2B online business slant driven by customer experience is utilizing automation to rearrange complex fulfilment forms. For this, we can build integrations with ERP systems to help improve B2B fulfilment.  This will profit both B2B companies, who will have simpler access to strong integration, as well as professional buyers, who will appreciate less error-prone fulfilment processes.

Artificial Intelligence

Artificial Intelligence is a trend in eCommerce and with the surge in the prevalence of Artificial Intelligence, B2B & B2C e-commerce businesses are inviting AI components on their websites. Expanding the number of organizations is utilizing AI tools since it can possibly gain from the clients, section databases, survey their shopping practices, individual requirement, and even adapt as indicated by the search result as well.

Content Management Trends in B2B eCommerce emphasize the importance of having an efficient content management system that stores all data in a secure and easily accessible place. With such systems, businesses can easily access content, images, and SEO details to ensure that their online platforms are optimized for customer engagement. A proper content management system ensures that all data is available at the click of a button, enhancing the speed and efficiency of online transactions. As such, B2B businesses must prioritize investing in robust content management systems to stay competitive and meet customer expectation.

Customer Engagement

B2B businesses should have a strategy like customer relationship management which every business focuses on for customer retention, as an emerging trend in B2B eCommerce business customer engagement systems like Dynamics 365 will amplify sale and customer services multi-fold that allows you to serve promotion and special discounts for specific customers you define with order management capabilities.

B2B Voice Commerce

The B2B eCommerce trend has been growing rapidly over the years, with more businesses realizing the benefits of selling their products and services online. In this trend, voice commerce has emerged as a game-changer, providing customers with a faster and more convenient way to make purchases.

According to a survey conducted in 2019, 15% of B2B customers expressed their desire to have voice ordering features integrated into their online B2B purchases. In 2023, this has become a must-have feature, especially for repetitive ordering, as customers want to make purchases as quickly as possible.

As a B2B eCommerce seller, it is important to keep up with the latest trends and adopt modern technologies to remain competitive. Failing to integrate voice ordering features into your online platform can result in missed opportunities, both now and in the future.

By embracing the eCommerce B2B trend and offering voice commerce options, you can enhance the customer experience and drive more sales for your business.


Omnichannel gives the decision to purchase and offer through various channels both online and offline. In a current review, 60% of B2B vendors said their omnichannel clients expanded spending once they were online as well as offline.

On the opposite side giving a B2B e-commerce platform will be an incredible advantage to offer potential new clients. So, what are you waiting for? If you are striving for a trustworthy accomplice, Star Knowledge is the right destination for you. You can hope to turn your dreams into reality with our eCommerce website development services.

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