Salesforce Commerce Cloud: Features and Benefits

22 April 2022

Salesforce Commerce Cloud was previously known as “Demandware.” It is a cloud-based, simple-to-use SaaS e-commerce solution with features that assist businesses in building their brands, upselling items and services based on client purchase habits, and converting customers in a simple and effective manner.

What is the Salesforce commerce cloud and how does it work?

It enables companies to connect with potential customers across various channels (social media, web, store and mobile). Businesses can also use commerce cloud to launch one or more brands from a single place in order to target their ideal clients.

Unlike traditional marketing tactics, firms may follow client buying habits and analyze complex customer behavior in a straightforward manner by employing this cutting-edge marketing tool.

Why do companies go with Salesforce Commerce Cloud?

Businesses use Salesforce Commerce Cloud to obtain interactive, engaging applications and provide customers with a delightful in-store shopping experience across all digital platforms (mobile, web, social etc.,).

Its multi-tenant architecture gives the platform a significant boost in terms of stability and security. This commerce cloud platform’s service categories are intelligence, experience, and operations.

Can both B2B and B2C e-business/e-marketing organizations use Salesforce commerce cloud?

Salesforce acquired Demandware in 2016 to provide B2C solutions, then Cloud Craze in 2018 to provide B2B solutions, and now Salesforce commerce cloud (SFCC) delivers B2B and B2C ecommerce solutions for various types and sizes of businesses to successfully sell their products online.

• Business-to-business (B2B) transactions:

This tool assists businesses in handling large purchases, providing quick checkouts, and resolving complex shipping issues. It helps both small and large organizations scale swiftly and efficiently by giving their clients a personalized experience.

• Business-to-consumer (B2C) transactions:

It enables businesses or shops to establish several branded websites and administer them from a one location, allowing customers to have a personalized shopping experience across mobile and web applications.

B2C solutions are created in such a way that they allow customers to communicate with brands outside of their websites, such as through social media and email.

Salesforce Commerce Cloud’s Best Features:

• Management of several sites:

This SaaS tool enables organizations to simply create country-specific websites or websites for several brands, with varied currency, price, and product descriptions on the country-specific sites.

• Scalable:

This sophisticated instrument is capable of handling high demand and traffic. Even if there is an unanticipated rise in demand, this platform scales silently in the background without any assistance.

• Auto-Upgrading:

Salesforce releases new updates or features in the background, which may be accessible through the administration panel and require little or no technical assistance from the user.

• Mobile-friendly:

People are increasingly using many devices to access the internet and place orders on ecommerce websites. Salesforce assists businesses in creating mobile-friendly commerce sites that give a positive user experience and attract more visitors.

• Analytics and Reporting:

Gain actionable insights into your e-commerce performance through built-in analytics and reporting capabilities. Track key metrics, monitor sales trends, and identify opportunities for growth and optimization.

• Personalization and Recommendations:

Leverage customer data and artificial intelligence to deliver personalized experiences. Use product recommendations, personalized content, and tailored promotions to drive engagement and increase conversions.

The following are some of the benefits of using the Commerce Cloud:

• Intelligence Predictive:

Salesforce created Einstein AI, an artificial intelligence technology, to replace third-party extensions and manual data analysis. You can now link third-party technologies with SFCC to automate your digital marketing activities and analyze data.

• Improved Marketing Instruments:

This application enables you to contact with your customers at the correct time, with the proper pricing, variety, offers, and content, in order to increase conversions. It allows you to manage everything across multiple sites in multiple languages. SFCC is a one-stop shop for managing all marketing initiatives across several channels and generating reports.

• Outstanding Mobile Experience:

Salesforce Commerce Cloud enables businesses to stay ahead of the competition by providing the most mobile-friendly e-commerce store available. This mobile-friendly approach has aided businesses in providing their clients with the finest mobile buying experience possible.

• Customer Service:

Salesforce offers its customers round-the-clock customer service to ensure that their businesses run smoothly. They assist in the resolution of all concerns, ranging from the correction of codes to the enhancement of security aspects.

• Integrated CRM and Marketing Automation

As part of the broader Salesforce ecosystem, Commerce Cloud seamlessly integrates with Salesforce CRM and Marketing Cloud. This integration enables businesses to leverage customer data across all touchpoints, gain comprehensive insights, and deliver targeted marketing campaigns for improved customer acquisition and retention.

• Partner Ecosystem and AppExchange

Salesforce Commerce Cloud has a vast ecosystem of technology partners and a marketplace called AppExchange. This ecosystem offers a wide range of pre-built integrations, extensions, and third-party apps that enhance the functionality and extend the capabilities of the platform, allowing businesses to leverage additional features and services.

Conclusion:

One of the best tools for planning, building, and managing your ecommerce business is Salesforce commerce cloud. Based on the type of your business, the adaptations required, and how quickly you want to scale your organization, you must decide whether to use a commerce cloud solution.

Still undecided about whether to go with the Salesforce commerce cloud solution. Our team of knowledgeable advisors can assist you by outlining all of the benefits of this technology and developing a tailored solution for your company.