AI-Powered Digital Concierge for an Australian Wedding Planning Business

The Client 

A leading wedding planning business in Australia, renowned for creating bespoke wedding experiences, serving couples nationwide through both online engagement and in-person consultations. 

The Need 

As client demand grew, the company sought to elevate its customer experience while optimizing internal workflows. The goal was to deploy a personalized AI-powered digital concierge that could manage high volumes of inquiries, deliver tailored wedding planning support, and convert interactions into qualified leads—all while providing existing customers with instant access to booking details and prior discussions. 

Key Pain Points: 

• Multiple data sources (4,000+ articles, vendor/supplier API data, past chat records) were disconnected. 

• Inconsistent customer engagement due to manual handling of inquiries. 

• Difficulty in converting general inquiries into qualified sales leads. 

• Lack of scalable tools to support growing customer volumes.

  
  The Solution 
  

Star Knowledge implemented a fully integrated AI-driven digital concierge using an agentic workflow powered by LangChain and OpenAI’s o3 model via Azure AI Foundry, hosted securely on Azure Cloud. The solution streamlined customer engagement, lead generation, and personalized service delivery. 

Solution Highlights: 

• Frontend Chatbot – Embedded on the client’s website for seamless customer interactions. 

• Backend Agentic Workflow – Python scripts and LangChain-powered workflows processed queries with natural language understanding from the o3 model. 

• Unified Data Integration – Incorporated 4,000+ articles, real-time vendor/supplier API feeds, and historical chat data. 

• Prompt Tuning for Brand Alignment – Integrated the company’s SOPs and sales pitch language to ensure on-brand, persuasive responses. 

• AI-Driven Lead Generation – Guided prospective clients toward inquiries, automatically qualifying leads for the sales team. 

• Azure Cloud Hosting – Ensured scalability, uptime, and secure data management.

   

Technical Components: 

• LangChain – Agentic workflows for dynamic query handling. 

• OpenAI o3 Model via Azure AI Foundry – Advanced NLP for conversational accuracy. 

• Azure Cloud – Scalable and secure hosting environment. 

• Pinecone Vector Database – Fast retrieval of articles, chat history, and customer data. 

• API Integrations – Real-time vendor and supplier updates. 

Results & Benefits Obtained 

• Enhanced Customer Experience – Personalized, instant responses for both new inquiries and existing client requests. 

• Increased Lead Conversion – AI-driven qualification delivered high-quality leads to the sales team. 

• Operational Efficiency – Reduced manual workload, enabling staff to focus on high-value client interactions. 

• Scalable Engagement – Reliable performance even during peak seasonal demand.

   

At Star Knowledge, we empower service-driven businesses with AI-powered customer engagement solutions that combine natural language intelligence, real-time data integration, and process automation. Whether you’re in event management, hospitality, or professional services, we deliver scalable solutions that drive leads, improve customer satisfaction, and streamline operations. 

Let’s Build Your AI Concierge – Start Engaging Smarter Today!