eCommerce App Development: Can it be a Growth Hacker?

09 SEP 2020

How often have we thought about starting a business but then put out due to various challenges including financial and physical? Then, as we start looking at building an e-commerce solution trying to leverage the potential opportunity as your ability to scale. However, soon we realize that not a lot happens right away unless there are sufficient planning and approach that goes behind designing and running your e-commerce store on your web and smartphones potentially identifying business baseline, measure your competition, and increase your potential customers.

Increased competition in the business field has heightened the need of having an E-commerce application for all the traditional commerce business models like C2C, B2B, C2B, and B2C. In the ever-growing graph of mobile users and online purchases, it is necessary to have an eCommerce mobile app to rank in the competition of your business.  

As the number of mobile users is gradually increasing year by year, business perspectives are changing with new prospects and it’s likely to adopt changes or updates to grow your business.

Sources: Statista

E-Commerce apps, unlike traditional physical stores, present your business on the global market which reaches more views compared to an offline store, Ecommerce apps give your customers a free hand to survey products and services you offer to them.

Having an eCommerce app will increase your business credibility in many ways, such as enhanced user-friendliness, secured payments, quick response rate, avoiding regular sign-in like each time they enter the website through the browser to purchase something, etc.,

Ever-growing phone users are the best signs to give your business an online presence whether it is a B2C, C2C, or B2B business model. More and more buyers are turning to shop on an online app because of the trust they have in secured transactions and easy return policies. If you’re wondering if it is a good time to invest in eCommerce mobile app development, you expedite because the competition is never frozen.

Why Should You Invest in eCommerce App Development?

• By 2021, 53.9% of US retail income will be generated through mobile commerce – Statista
• In 2021, there will be more than 2.14 billion digital buyers worldwide
• By 2026, mobile payments will pass the 50% milestone
• Over 30% of millennials prefer shopping online
• More than 60% of Generation z-ers are likely to make transactions on mobile devices

According to Statista, in 2018, 93% of total electronics and appliances sales have happened through the eCommerce platform by accounting for 13.4% growth compared to the previous years which has resulted in 3.5 trillion business transactions that have happened through eCommerce and are expected to have 4.9 trillion by 2021. And of course, the current pandemic has hit the offline market but not the Ecommerce business, where exponential growth has been recorded compared to past years.

Below is a graph depicting growth in mobile eCommerce sales from 2016 and estimated sales in 2021:

Benefits of eCommerce App Development

• More returning customers
• Repetitive purchases
• Increased customer loyalty
• Lesser cart abandonment
• Enhanced payment security
• Enhanced user experience
• Remarketing
• Social sign-in options

eCommerce Mobile App Development and The Frameworks to Choose

When you decide to build a mobile app for eCommerce, you must make a major consideration: The right mobile app framework. There are several native and cross-platform mobile app frameworks available for retail mobile application development. When it comes to native mobile apps, Android and iOS stand tall due to trillions of users worldwide. Another best decision you could make rather than investing in iOS and Android app development individually is cross-platform frameworks.

When it comes to the matter of eCommerce application development, most mobile app developers recommend cross-platform frameworks. And the top players of cross-platform application development are Flutter, Appcelerator, React Native, and Xamarin.

Cross-platform application development frameworks provide multiple gateways with social sign-in in their UI kit and provide universal coding for different mobile operating systems, unlike native apps that need long coding sprints, continuous testing, and cost-consuming maintenance support.

Benefits of Cross-Platform eCommerce App Development

1. Cost-effective
2. Reusable code
3. Easy access to plugins
4. Faster development
5. Faster time-to-market
6. Larger user base

An app could increase your loyal customer list by reaching out of borders, which could also be the best strategy to hack your business growth by allowing you to do remarket and serve your customers worldwide with more flexibility and enormous gain.

Have a plan? Reach us to have your dynamic eCommerce app built.