Why the Need for Real Estate Mobile Apps is Growing

12 JUL 2019

The digital age is transforming every business, every industry rapidly and the Real Estate industry is no exception. Real estate firms are adopting technology more than ever due to informed customers and their increasing dependency on mobile phones.

Having a responsive website and mobile app in the real estate business is no longer enough to penetrate the market and reach a broader customer base. Customers today are actively searching for information online for making big or small decisions, from renting or buying a house to ordering food or shopping, thus realtors need to be in the mobile app space.

If you are still on the conventional methods of reaching out to people then you need to compare with the competitors using technology to drive results, to get the exact picturization of what an app can do for your real estate business. Anyhow this in turn will make you a brand depending on the service you provide.

PwC’s Emerging Trends in Real Estate report says, “We are getting to the point where, if people don’t recognize technologies are existing and how to integrate them, opportunities are missed.” This explains the need for the adoption of technology trends thus, not losing out to competitors.

Have a look at the below chart depicting customer behavior on their real estate home search:

The above statistics from the National Association of REALTORS® Research Group, the report shows 93% of customers go through real estate websites and 73% of customers use real estate apps on mobiles/tablets for searching properties, no doubt the percentage is going to escalate in the future.

99% of Millennials search online followed by 90% of Older Boomers and 70% of Silent Generation, and the frequency of using the online medium is as large as you can imagine.

Real Estate Mobile Application Development

Real Estate software development and Mobile application development are nothing new when you consider Zillow, a business giant in the online real estate industry. The need for real estate app development is growing above and beyond any numbers can tell. Have a look at how different generations using their phone and the internet to search real-estate related services:

The above statistics show the percentage of mobile users who bought homes on mobile devices, needless to mention on apps! Millennials are the major audience purchasing their first homes on their mobiles by installing real estate apps and as a matter of fact, 76% of all buyers bought homes on their mobile devices.

Mobile apps are bringing higher visibility to the real estate field and keeping agents busy with more potential leads. With the everlasting cut-throat competition from digital businesses, would you imagine customers slipping by to your competitors? Jump into the mobile app space and achieve those market goals you’ve set to ramp up your business.

Reasons to Invest in Real Estate Mobile App Development

• Direct Marketing Channel

Real Estate mobile application development is the best decision you could make as apps become a direct marketing channel. As a realtor, you need to understand what kind of information your customers look for when searching for properties – Location, price, size of apartments, availability of the property, cost calculator, special sales, offers, discounts, promotions, instant customer support, etc. – and a real estate mobile app can do all the above requirements for them. By building various features and functionalities right in the app, you can provide smooth navigation that allows the customers to purchase properties without hassle.

By embedding features like plot details, photos, location, facilities and, comparisons with competitors your visitor conversion rate will be multiplied. Hence, you will be reaching potential customers with your offers and benefits who are willing to get converted in the future.

• Wider Reach

Think of it this way when you have a website, you attract the target audience but when you have a website with a real estate mobile app, you attract potential buyers. The mobile app you build is not only for property buyers but also for property sellers. Sellers will also be keen to benefit from your application. They can list their properties on sale giving, you a competitive advantage and a channel for revenue growth.

With the details, offers, and mortgage estimations in an application, you can convert interested people to buyers without even forcefully reaching out to them asking for their free time.

• Quick Closure of Deals

When your real estate mobile app is the platform where buyers, sellers, and partners connect, you know the deals are going to happen faster and smoother. The mobile app as a meeting point promotes quick decision making, answers to quick customer queries, and buyers can quickly close deals. On the other hand, Revenue Management and Property Management becomes a lot easier for admins as they can list or remove properties, monitor/control revenue that’s received, delivering quality support, etc.

How can Star Knowledge help

Star Knowledge, a mobile application development company, has built intuitive real estate management mobile apps to clients in the real estate industry. Our experienced mobile app developers do not just duplicate your website into a mobile app but build exclusive tools and content that fulfill your unique business requirements with perfect mobile application development services.

Contact us for a discussion on how we can help you make a difference in the mobile app space.